Q: So guess WHO is invited to their 1st movie screening?
The Movie: Where the Wild Things Are
Where: Paseo Colorado, Pasadena
When: Tomorrow Afternoon!!!
The way it works: Approximately a year before release, a movie is pre screened before a small, select audience, to get feedback on the movie. Based upon such feedback, the movie, is edited, sometimes modified- often a movie is shot with multiple endings, and the pre-release screeing serves to help the producers decide how they want the final product to appear. It goes without saying that such a screeing helps rope in bloggers (thats me, yes) and critics to talk about the movie and get the buzz going.
Expect a full report tomorrow!!!